The ALS Therapy Alliance - Researching a Cure
Follow our journey as we blog about the leading-edge research the ALS Therapy Alliance and its partners is conducting. Meet our campaign spokespeople and learn more about how their families are living with the disease and remaining hopeful that a cure will be found. We welcome your comments and feedback!
This phrase, made popular by Dr. Robert Brown, has been said during several media interviews. It is a saying that gets people talking and asking questions.
Recently, I received an email from a supporter. He had read this line in an article entitled "Moving Toward a Cure" featured in CVS Caremark's Connections magazine. He was concerned that is was a misprint.
Here is the entire quote from the article:
“There aren't words to adequately express our gratitude to CVS Caremark. They have catalyzed a phenomenal set of initiatives on a scale that has allowed us to complete several flagship projects,” says ATA President Dr. Robert Brown. “At ATA, we want to put ourselves out of business, and CVS Caremark is helping us do that.”
Here was my response to the email inquiry:
"Yes, that is a classic line that Dr. Brown often says in interviews. If the ATA goes out of business that means we have found a cure. The more money we raise through our partnership with CVS, the more money we can give to research, which increases our chances of finding a cure – hence putting us out of business. I think it is the only time an organization would admit it wants to go out of business."
Please let us know your thoughts in the comments below.
Related Post
- Our first blog post! We are excited to launch our new website and blog. Our team will be bringing you lots of information you can use to stay informed about ALS, new res...
- Do you work cooperatively, or are you rivals? Last year, during our annual Researching a Cure fundraising campaign with CVS/pharmacy, a woman emailed me and asked: "I would like to know what, i...
- Please help support the 2011 Researching A Cure fundraising campaign from June 5 - 25 Last week, our team held a 15 minute teleseminar on ways you can easily help support our 2011 Researching a Cure fundraising campaign happening now ...
About the author
Trackback
Trackback URL for this blog entry
